A Family of Companies

Dane Equity owns and operates a collection of small businesses ranging in industry, geography, and stage of growth. We look to invest permanent capital for long-term ownership.

our Companies

Dane Equity operates as an independent fund investing in a wide range of businesses and industries

Dane Realty

Portfolio of single family and multi-family rentals in the Chicago and Austin markets.

ATC NORTHWEST

For nearly 40 years, ATC Healthcare has provided leading nurses and healthcare professionals to hospitals and facilities nationwide.

ATC Healthcare brings its high-quality staffing system to 60+ territories from coast to coast.

MAROLF ENVIRONMENTAL

Florida’s First & Foremost Designer of Package Wastewater Treatment Systems.

Florida’s Industry Leader of the 5,000 wastewater treatment plants permitted in the State of Florida, almost 3,000 were designed and built by Marolf over a span of four decades.

INVESTMENTS

We occasionally invest in venture backed companies and investment funds.

WANDER

Wander is on a mission to help people find their happy place. To build a network of smart homes across the globe guests can access with the tap of a button. Come Wander with us.

HEADSPACE

Headspace was started with one mission: to improve the health and happiness of the world.

Think of Headspace as your mind’s best friend. We’re here for you whenever you need us, wherever you are, helping you get through tough times and find joy in every day.

IMPERFECT FOODS

Groceries that help you fight food waste.

Sustainably sourced, affordable, and conveniently delivered to your door.

CAPBASE

The best way to start up.

Everything you need for your startup to get started and scale, on one platform. Focus on building, instead of wasting time on admin and paperwork.

Prosper

Prosper today with online loans & more.

Smart, simple tools for borrowing, saving & earning.

Exited ventures

Hamilton & Co. Fine Salons

Aveda concept Salon & Barbershop! Enjoy a precision haircut, with hot towels, aroma therapy, neck and shoulder massage and a complimentary paraffin hand treatment.

Thacks Grooming Lounge

We combine exceptional hair, shave, and spa services with an outstanding customer service.

LATHER + FADE

At Lather and Fade, our mission is to provide exceptional barbering services, while influencing the youth to chase their dreams and respect the community, to pursue education, and knowledge, while we all grow and encourage others to do the same.

The Lash Bar

Lash extension salon specializing in individual eyelash extension application, lash perming, and microblading.

W.O.W! WE ONLY WAX

We specialize in full body waxing for both men and women. Our goal is to make sure that every client leaves our salon feeling and looking their absolute best!

About us

ABOUT OUR FIRM

Dane Equity is an independent fund that looks to invest permanent capital in small businesses throughout the United States. As such, we expect to invest, own and manage our companies for the long-term.

Team Bios

Josh Marass

Founder & Managing Partner

Josh Marass is a seasoned investor and strategic advisor with over a decade of experience in mergers and acquisitions (M&A) and private equity. As the Founder and Managing Partner of Dane Equity, Josh leads with a hands-on approach to sourcing, investing in, and scaling high-potential ventures.

Before founding Dane Equity, Josh spent 10 years conducting due diligence on M&A projects, where he developed a deep expertise in deal structuring, financial analysis, and operational strategy. This experience laid the foundation for his success in the investment space, where he has since played a pivotal role in the investment and exit of more than five companies as part of the firm’s growing portfolio.

A graduate of Southern Methodist University, Josh blends technical rigor with strategic insight, making him a trusted partner for founders, operators, and investors alike. His investment philosophy centers on guiding principles such as identifying undervalued assets and supporting founder-led or family-run businesses.

Under his leadership, Dane Equity continues to focus on identifying new investments, while maintaining a commitment to delivering sustainable growth and strong returns for its stakeholders.

Will Dahlstrom

Operating Partner

Will Dahlstrom is a proven operational leader, graduate of the United States Military Academy, and combat veteran with nearly two decades of experience helping businesses scale and optimize for growth. He has partnered with organizations across industries to drive operational efficiency, align leadership teams, and create sustainable systems for long-term success.

With deep expertise in the Entrepreneurial Operating System (EOS) and a track record as a focused Integrator, Will excels in building clarity, prioritizing execution, and driving measurable results for leadership teams. His leadership journey includes serving as Chief Operating Officer for companies navigating rapid expansion, strategic transitions, and operational challenges. As an Operating Partner, Will leverages his military discipline, operational expertise, and EOS knowledge to deliver value creation, operational excellence, and leadership development, maximizing investor returns.

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